Well-Established Skills and Competencies That Are So Entrenched,they Prevent a Firm

question 7

Multiple Choice

Well-established skills and competencies that are so entrenched,they prevent a firm from seeing new ways of doing things are known as

• A)marketing myopia.
• B)competence lock-in.
• C)innovation killers.
• D)core rigidities.
• E)knowledge obsolescence.

---

Definitions:

Alcohol Dependency

A medical condition characterized by a strong desire to consume alcohol despite harmful consequences, leading to physical and psychological dependence.

Rum

An alcoholic beverage made from sugarcane products, such as molasses or sugarcane juice, by a process of fermentation and distillation.

Emotional Memory

Memory for the affective properties of stimuli or events.

Affective Response

An emotional reaction or feeling elicited by stimuli, which can be influenced by individual differences and cognitive appraisals.