Well-Established Skills and Competencies That Are So Entrenched,they Prevent a Firm

question 7

Multiple Choice

Well-established skills and competencies that are so entrenched,they prevent a firm from seeing new ways of doing things are known as

• A)marketing myopia.
• B)competence lock-in.
• C)innovation killers.
• D)core rigidities.
• E)knowledge obsolescence.

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Definitions:

Uncertain

The state of having incomplete knowledge or information, making outcomes or future events unpredictable.

Trust

Trust is the firm belief in the reliability, truth, ability, or strength of someone or something, foundational in both personal relationships and societal functions.

Motives

Internal driving forces that compel individuals to take action or make decisions towards achieving specific goals.

Social Exchange Theory

A conceptual framework positing that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs in human relationships.