The Guiding Principles for Marketers to Successfully Leverage New Media

question 2

Multiple Choice

The guiding principles for marketers to successfully leverage new media for branding purposes are:

• A)be honest in their communications,
• B)demonstrate positive action in responding to users' complaints
• C)provide real value
• D)all of the above
• E)none of the above

---

Definitions:

Color Preferences

Individuals' tendencies to favor certain colors over others, which can influence their choices and behaviors.

Gender

A social construct that refers to roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Conclusion

The final part of something, typically a statement or decision made after considering all the relevant facts and evidence.

Hypothesis Test

A statistical method that uses sample data to evaluate a hypothesis about a population parameter.