What Are the Three Levels at Which Marketing Activities Occur

question 24

Multiple Choice

What are the three levels at which marketing activities occur in an organization?

• A)Radical,disruptive,and incremental
• B)Corporate,departmental,and individual
• C)Competitive,customer,and corporate
• D)Strategic,functional,and tactical
• E)Product,price,promotion,distribution

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Definitions:

CPI

The Consumer Price Index (CPI) is a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care.

Base Year

A specific year against which economic growth, prices, or other economic indicators are measured and compared.

Unemployment Benefits

Payments made by the government or a private insurance company to individuals who are unemployed and actively looking for a job.

Bureau of Labor Statistics

A U.S. government agency that collects, processes, analyzes, and disseminates essential statistical data on labor market activity, working conditions, and price changes in the economy.