The Contingency Theory of High-Technology Marketing Specifically States That

question 18

Multiple Choice

The contingency theory of high-technology marketing specifically states that:

• A)matching the appropriate marketing tool to the specific type of innovation will enhance the odds of success in the market.
• B)network externalities are contingent upon the presence of unit one costs.
• C)breakthrough innovations are contingent upon customer understanding of how to use the new innovation.
• D)supply chains are critical for both incremental and breakthrough innovations.
• E)established firms are less likely to be innovative than newer firms.

---

Definitions:

Mature Industries

Industries that have experienced long-term growth and are characterized by slow or no growth, stable revenues, and little innovation.

Auto Manufacturing

The process of producing vehicles through the combination of parts, components, and assembly techniques in a factory.

Asset Allocation

An investment strategy that spreads investments across various asset categories, such as stocks, bonds, and real estate, to manage risk and return.

Recession

A period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.