If a Simulation Result Does NOT Match the Intuition or Judgment

question 37

Multiple Choice

If a simulation result does NOT match the intuition or judgment of the decision maker,what can occur?

• A)read/write error
• B)visual distortion
• C)project failure
• D)confidence gap

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Definitions:

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.