Which of the Following Statements About Web Site Conversion Statistics

question 28

Multiple Choice

Which of the following statements about Web site conversion statistics is FALSE?

• A) Web site visitors can be classed as either new or returning.
• B) Visitors who begin a purchase on most Web sites must complete it.
• C) The conversion rate is the number of people who take action divided by the number of visitors.
• D) Analyzing exit rates can tell you why visitors left your Web site.

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Definitions:

Lottery

A form of gambling that involves drawing numbers at random for a prize, often run by states or organizations as a way to raise funds.

Federal Reserve

The central banking system of the United States, responsible for implementing the country's monetary policy.

Consumer Spending

The aggregate spending of families within an economy on goods and services.

45-Degree Line

A reference line in economics, usually on a graph, where all points along the line indicate where the values for the variables on the axes are equal.