Freud's Concept of the Superego Might Be Related to Rogers

question 34

Multiple Choice

Freud's concept of the superego might be related to Rogers' concept of

• A) self-actualization.
• B) subception.
• C) need for positive regard.
• D) defense.

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Definitions:

Authenticity Deficit

Refers to a gap between a brand's messaging and its actual behaviors or product experiences, leading to consumer skepticism or mistrust.

Lack of Character

A term often applied to brands or products that fail to exhibit distinguishing traits, qualities, or a strong identity.

Cultural Branding Model

A framework for building brands based on cultural narratives and myths that resonate deeply with consumers, often weaving the brand into the fabric of society.

Douglas Holt

Douglas Holt is an academic known for his work on branding and cultural strategy.