According to Allport, the Concept of Trait Expresses

question 72

Multiple Choice

According to Allport, the concept of trait expresses

• A) a range of possible behavior.
• B) a specific response in a specific situation.
• C) the uniqueness of personality.
• D) the stability of personality over the course of a life-time.

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Definitions:

Opinion Leader

An individual or organization that has the ability to influence the attitudes or behaviors of others, typically within a specific community or market segment.

Influencer

An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.

Spouse-dominant Decision Making

A decision-making process within families where one spouse predominantly influences the buying decisions over the other.

Purchase Decisions

The process consumers go through when selecting, purchasing, and using products or services.