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Behaviorists generally believe that
Beta of the Portfolio
An assessment of a portfolio's volatility or inherent risk, relative to the overall market.
Required Return
The minimum annual percentage earned by an investment that will entice individuals or companies to put their money into it.
Risk-free Rate
The return on an investment with zero risk; typically represented by the yield on government bonds.
Risk Characteristics
Features that define the vulnerability of an investment's return, including volatility, market risk, and credit risk.
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