According to Kelly, to Understand a Construct We Must Know

question 4

Multiple Choice

According to Kelly, to understand a construct we must know its

• A) similarity pole.
• B) contrast pole.
• C) both (a) and (b).
• D) neither (a) nor (b).

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Definitions:

Sherman Act

A landmark federal statute in the field of United States antitrust law passed in 1890 which prohibits monopolistic business practices.

Channel Practices

The strategies and activities firms use in selecting, managing, and motivating individual channel members and evaluating their effectiveness.

Economic Influence

The impact that economic factors, policies, and conditions have on the behavior of individuals, businesses, and governments.

Channel Captain

Denotes a leading entity, typically a dominant retailer or manufacturer, that exercises control over the distribution channel by setting standards, policies, and practices.