Which of the Following Statements Is True

question 44

Multiple Choice

Which of the following statements is true?

• A)A company's value chain is not part of its supply chain.
• B)A manufacturer's supply chain typically includes research and development and customer service.
• C)A company's supply chain includes the value chains of its suppliers.
• D)Your supplier's suppliers are part of your value chain.

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Definitions:

Advertising Equivalency

A metric used to compare the value of traditional advertising space to publicity or media coverage achieved through other means.

Social Media Equivalency

A valuation method that attempts to equate social media efforts and activities with traditional advertising value.

Display Ad

An online advertising format where visual ads are served on web pages next to content.

Advertising Equivalency Value

An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.