Which of the Following Is a Nonfinancial Performance Measure

question 120

Multiple Choice

Which of the following is a nonfinancial performance measure?

• A) Return on investment
• B) Net income as a percentage of sales
• C) Cost of poor quality as a percentage of sales
• D) Average number of customers served per hour

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Definitions:

Societal Marketing

An approach to marketing that seeks to balance company profits, customer satisfaction, and societal well-being by focusing on socially responsible and ethical practices.

Cause Marketing

A type of marketing in which a company and a nonprofit organization work together to promote and raise funds for a particular cause or social issue.

MasterCard International

A multinational financial services corporation known for processing payments between the banks of merchants and the card-issuing banks of purchasers.

Fund-Raising

The process of gathering voluntary contributions of money or other resources, typically for non-profit organizations.