The Consumer Services Division Is One Part of Vargas Corporation

question 57

Essay

The Consumer Services Division is one part of Vargas Corporation. The Consumer Services Division reported income of $112,000 on an investment in operating assets of $800,000 for Year 1. The division expects this level of performance to continue for Year 2. Senior management of Vargas Corporation has asked the Consumer Services Division to consider adding a new service line that would result in the following revenues and costs:
Required:
1) Compute the ROI that would be generated by the new product line.2) Compute the ROI for the Consumer Services Division without the new product line.3) Compute the Consumer Services Division's residual income without the new product line and with the new product line. The target ROI is 11%.4) Would the new product line benefit the company as a whole? ROI for the company as a whole is 10%. Will the Consumer Services Division likely add the new product line given the company's use of ROI as a performance measure? Why or why not? Which performance evaluation measure will more likely motivate the division manager to do what is best for the company as a whole?
$\begin{array}{|l|r|}\hline\text { Revenues }&\$240,000\\\hline \text { Variable expenses } & 110,000 \\\hline \text { Direct fixed expenses } & 70,000 \\\hline \text { Average operating assets } & 500,000 \\\hline\end{array}$

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Definitions:

Rollout Program

The strategic release or launch of a new product, service, or policy across different regions or markets.

Contingency Plan

is a strategy or procedure prepared in advance to manage and mitigate the impact of possible future events, emergencies, or risks.

Metropolitan Markets

Urban areas that typically have a large consumer base and offer a wide range of goods and services.

Appendices Section

A section at the end of a document or book that contains additional information, detailed data, and supportive materials not included in the main text.