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Planning Concerned with Long-Range Decisions Such as Defining the Scope

question 147

Multiple Choice

Planning concerned with long-range decisions such as defining the scope of the business is referred to as:


Definitions:

Geofencing

The use of GPS or RFID technology to create a virtual geographic boundary, triggering a response when a mobile device enters or leaves a particular area.

Experiential Retail

A retail strategy that focuses on creating immersive shopping experiences that engage customers beyond traditional transactions.

Fan Apparel

Clothing and merchandise designed to show support for sports teams, players, or entertainment franchises, often featuring logos and themes.

Adjacent Retailers

Retail stores located near to each other, often sharing customer foot traffic or market segments.

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