State University's College of Business Is Divided into Three Departments

question 109

Multiple Choice

State University's College of Business is divided into three departments, accounting, marketing, and management. Relevant information for each department is provided below: The Dean of the College of Business is trying to assign funds from the operating budget to the three departments. Assuming that the chair of each department is trying to attain the highest funding possible for his/her department, which of the following most accurately describes the allocation base that each chair will favor?
$$\begin{array} { | l | l | l | l | } \hline \text { Cost Driver } & \text { Accounting } & \text { Marketing } & \text { Management } \\\hline \text { Number of students } & 700 & 400 & 200 \\\hline \begin{array} { l } \text { Number of classes per } \\\text { semester }\end{array} & 32 & 18 & 14 \\\hline \text { Number of faculty } & 10 & 12 & 5 \\\hline\end{array}$$

• A)The chair of the Management department will want to use the number of classes while the chair of the Marketing department will prefer the number of faculty.
• B)The chair of the Accounting department and the chair of the Management department will want to use the number of faculty.
• C)The chair of the Marketing department will want to use number of students, while the chair of the Accounting department will want to use number of classes per semester.
• D)The chair of the Accounting department will want to use number of students while the chair of the Management department will want to use number of faculty.

Analyze the disclosure requirements for property, plant, and equipment under the relevant accounting standards.

Recognize the characteristics that define a market segment.

Identify the implications of market segmentation for marketing strategies.

Grasp the importance of customer service as a differentiator in competitive markets as exemplified by Zappos.

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Definitions:

Defense Attorney

A lawyer who represents the defendant in legal proceedings, aiming to achieve the best outcome for their client.

Witness

A person who sees an event, typically a crime or accident, take place and can provide a firsthand account of what happened.

Memory

The cognitive process involving the encoding, storage, and retrieval of information over time.

Serial Position Effect

A psychological phenomenon where people tend to recall the first and last items in a list better than the middle items.