WRSX Is Considering Pitching for Contracts in the Field of 'Social

question 9

Multiple Choice

WRSX is considering pitching for contracts in the field of 'social marketing'. Which THREE of the following statements are correct?

• A) Social marketing is concerned with the use of marketing principles to influence human behaviour in order to improve health and safety.
• B) Working on Government contracts is unlikely to add to the agency's profits or reputation.
• C) Accepting contracts such as the 'Campaign to Reduce Obesity' will cause a strategic dilemma for WRSX as it has existing clients in the fast food industry who oppose the Government campaign.
• D) Accepting social marketing contracts can enhance the agency's creative reputation and improve its social responsibility rating.

---

Definitions:

Above-Market Compensation

Compensation that exceeds the average pay levels in the relevant industry or sector.

Voluntary Turnover

When an employee decides to leave a company based on personal choice rather than being forced out due to layoffs or termination.

Labor Costs

Labor costs represent the total expenses incurred by employing labor, including wages, salaries, benefits, and taxes, and are a critical factor in the overall cost structure of businesses.

External Inequity

Occurs when employees perceive that their compensation or work conditions are less favorable compared to those in other organizations in the same industry or sector.