WRSX Is Considering Pitching for Contracts in the Field of 'Social

question 9

Multiple Choice

WRSX is considering pitching for contracts in the field of 'social marketing'. Which THREE of the following statements are correct?

• A) Social marketing is concerned with the use of marketing principles to influence human behaviour in order to improve health and safety.
• B) Working on Government contracts is unlikely to add to the agency's profits or reputation.
• C) Accepting contracts such as the 'Campaign to Reduce Obesity' will cause a strategic dilemma for WRSX as it has existing clients in the fast food industry who oppose the Government campaign.
• D) Accepting social marketing contracts can enhance the agency's creative reputation and improve its social responsibility rating.

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