Which TWO of the Following Could Be Considered as 'Cost

question 5

Multiple Choice

Which TWO of the following could be considered as 'cost drivers' in Yip's 'Drivers of Internationalisation' model?

• A) An international agency gains from economies of scale.
• B) An agency has global customers.
• C) Advertising regulations are being standardised across different regional markets.
• D) An agency is able to exploit cheaper labour in one of its locations e.g. WRSX can employ new media expertise in Singapore at lower wage rates.

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Definitions:

Celery

A plant of the family Apiaceae, commonly used as a vegetable, known for its crunchy stalks.

Genetically Identical

Having the same genetic material or DNA sequence. In biology, this usually refers to organisms or cells produced through processes such as cloning.

Plant Cells

Cells that make up plant tissues, distinguished by their rigid cell walls, chloroplasts for photosynthesis, and large central vacuole.

Lignin

An organic substance binding the cells, fibers, and vessels of wood and plants, contributing to the stiffness and strength of the cell wall.