Which TWO of the Following Could Be Considered as 'Cost

question 5

Multiple Choice

Which TWO of the following could be considered as 'cost drivers' in Yip's 'Drivers of Internationalisation' model?

• A) An international agency gains from economies of scale.
• B) An agency has global customers.
• C) Advertising regulations are being standardised across different regional markets.
• D) An agency is able to exploit cheaper labour in one of its locations e.g. WRSX can employ new media expertise in Singapore at lower wage rates.

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Definitions:

Nutrients

Essential substances obtained from food that are necessary for the body to grow, maintain health, and carry out its functions.

Oxygen

A chemical element with symbol O and atomic number 8, essential for the respiration of most living organisms and for combustion.

Uterine Wall

The muscular wall comprising the outer layer of the uterus, which expands significantly during pregnancy to accommodate a growing fetus.

Embryo

An early stage of development in multicellular organisms following fertilization, before developing into a fetus.