Examlex
Sixteen-year-old Edward is sexually active, but doesn't practice safe sex. He thinks becoming infected with AIDS is something that would happen to other people, but not to him. Which of the following concepts best explains Edward's belief?
Sentiment Analysis
The process of using text analysis to determine the sentiment or emotional tone behind words, to understand opinions, responses, or attitudes.
Attitudes
Mental or emotional states that influence individuals' choices and behaviors, composed of beliefs, feelings, and behavioral intentions towards people, objects, or concepts.
Emotions
Complex psychological states that comprise thoughts, feelings, and behavioral responses to situations, often influencing consumer behavior and decision-making.
Audience Size
Refers to the number of individuals targeted or reached by a particular form of media or marketing campaign.
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