Website Tracking Software Can Log the Path a Customer Takes

question 52

Essay

Website tracking software can log the path a customer takes through the website, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

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Definitions:

Procurement

The process of obtaining goods or services, often involving tendering or bidding, to fulfill organizational needs.

Functional Strategies

Specific strategies targeting the operations and objectives within a particular business function, such as marketing, finance, or production.

Competitive Strategy

A long-term plan formed by a company to gain an advantageous position over its competitors, typically involving efforts to offer unique value to customers.

Intercompany Scope

The extent of activities, transactions, and engagements that take place between different entities within the same corporate group or parent company.