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Describe the Use of Personalization and Customization in E-Commerce

question 64

Essay

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?


Definitions:

REM Sleep

A unique phase of sleep characterized by rapid eye movements, more dreaming, and bodily movement, and faster pulse and breathing.

Slow-Wave Sleep

A stage of sleep in the sleep cycle characterized by deep sleep, during which brain waves slow down significantly.

REM Sleep

A phase of sleep characterized by rapid eye movements, where dreaming and increased brain activity occur.

REM Rebound

The phenomenon of increased REM sleep after a period of REM sleep deprivation, often resulting in more vivid dreams.

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