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Describe the use of personalization and customization in e-commerce.What business value do these techniques have?
Generation Y
Also known as Millennials, refers to the demographic cohort following Generation X, typically those born between the early 1980s and late 1990s.
Baby Boomer Cohort
A generational group born approximately between 1946 and 1964, known for experiencing significant political and social changes during their formative years.
Grey Market
The sale of legitimate products through unauthorized distribution channels, often at lower prices.
Consumer Identity Renaissance
The phenomenon where consumers redefine and express their identities through their purchasing behaviors and brand affiliations.
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