Netflix's Public Announcement of a Reward for a Technology Solution

question 14

Multiple Choice

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

• A) prediction markets.
• B) behavioral targeting.
• C) long-tail marketing.
• D) crowdsourcing.
• E) social sign-on.

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Definitions:

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and reality.

Consciously Planned Behavior

Actions that are premeditated and executed with awareness, considering the potential outcomes and reflecting an individual's intentions and goals.

Specific Purpose

A clear, defined goal or objective intended to be achieved through a particular action or endeavor.

Coping Behavior

The actions, strategies, and psychological mechanisms individuals use to manage stress, challenges, or adversity.