The Behavioral Targeting of Ads Results in Consumers Responding Ten

question 36

True/False

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

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Definitions:

Role Demands

The expectations and responsibilities placed on an individual in a particular role within an organization or society.

Expectations

Assumptions or beliefs about what will happen in the future or how someone should behave.

Anticipatory Socialization

The process through which individuals learn and adopt the values, behaviors, and norms of a group or organization they aspire to join.

Congruence

The degree to which elements are in agreement or harmony with each other, often used to describe the alignment between personal values and organizational objectives.