Website Tracking Software Can Log the Path a Customer Takes

question 52

Essay

Website tracking software can log the path a customer takes through the website, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

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Definitions:

Doing Business

The act of engaging in any activity that involves the production, distribution, and sale of goods and services for profit.

Whistle-Blowers

Individuals who expose illegal, unethical, or improper conduct within an organization, often facing significant personal risk.

Socioeconomic View

A perspective that considers both social and economic factors when analyzing situations or phenomena.

Profit

The financial gain obtained when the revenues generated from business activities exceed the expenses, taxes, and costs involved in maintaining the business.