Which Metric Is Based on the Relationship Between the Revenue

question 48

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

• A) Churn rate
• B) CLTV
• C) Cost per lead
• D) Cost per sale
• E) CRM rate

---

Definitions:

Added Profit

The additional profit gained from making changes to the production process or selling strategy, beyond the usual or expected profit levels.

Fast-Second Strategy

An approach by a dominant firm in which it allows other firms in its industry to bear the risk of innovation and then quickly becomes the second firm to offer any successful new product or adopt any improved production process.

Dominant Firm

A company with a large market share that has the power to influence the price and terms in its industry or market.

Innovations

The process of creating new methods, ideas, or products that bring about significant improvements or advancements.