The Measurement of the Number of Customers Who Stop Using

question 22

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

• A) switching costs.
• B) CRM rate.
• C) CLTV.
• D) switch rate.
• E) churn rate.

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Definitions:

Welfare Costs

Welfare costs refer to the expenses associated with providing social services and support to the needy members of a society, such as healthcare, education, and social security.

Absurdism

A philosophy stating that human beings exist in a purposeless, chaotic universe, and that the search for meaning or value is inherently futile.

DP Camps

Displaced Persons (DP) Camps were facilities in Europe for refugees and homeless individuals in the aftermath of World War II.