What Are Four Questions That a Good CRM System Can

question 92

Essay

What are four questions that a good CRM system can help answer and how do firms use the answers to those questions?

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Definitions:

External Environment

Outside factors and forces that can affect an organization's performance, including economic, technological, sociopolitical, and legal elements.

Adaptive Change

A form of change that requires individuals, teams, or organizations to adjust their underlying assumptions and strategies in response to anticipated or actual shifts in the environment.

Developing

The process of growing or causing something to grow, evolve, or become more advanced.

Clarifying

The process of making statements or concepts less confused and more clearly comprehensible.