Examlex
RFID technology is being gradually replaced by less costly technologies such as WSNs.
Brand Image
The perception and attitude consumers have about a brand, its products, and services based on their experiences and communications.
Marketing Strategy
A plan designed by businesses to promote their products or services and to reach their target audience effectively.
Segmentation Variables
Characteristics or ways to group people that make them more likely to purchase a product.
Relationship Marketing
The philosophy of business that concentrates on establishing a long-term buyer-seller relationship for the benefit of both parties.
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