Examlex
Data cleansing is the same process as data scrubbing.
Cognitive Biases
Systematic patterns of deviation from norm or rationality in judgment, where individuals create their own "subjective social reality."
Authenticity
The quality of being genuine or real; in digital contexts, it often refers to content or personas that are perceived as true to their origins, values, or intentions.
Social Commerce
The use of social network sites to mediate and facilitate online buying and selling of products and services.
Organic Word-Of-Mouth
Natural and unpaid spread of information and recommendations about a product or service among consumers.
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