Examlex
Product differentiation is one of the four basic competitive strategies.
Deontological Theory
A moral philosophy that emphasizes the importance of duty and the inherent morality of actions, rather than outcomes or consequences.
Utilitarian Ethical Theory
An ethical theory suggesting that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.
Profit Maximization Theory
The concept that businesses operate with the primary goal of increasing profits to the highest achievable level given their resources.
Martha Stewart
Martha Stewart is an American retail businesswoman, writer, and television personality, known for her lifestyle brand and media ventures, which focus on home improvement, cooking, and decorating.
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