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According to the Chapter Case, UPS's Use of Web-Based Tools

question 44

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According to the chapter case, UPS's use of web-based tools that allow customers to embed UPS functions, such as tracking and cost calculations, into their own websites, was an information systems solution used to achieve customer intimacy.


Definitions:

Economic Models

Simplified representations of complex economic processes or systems used to analyze economic activities and predict outcomes.

Details

Specific pieces of information or characteristics about something.

Scientific Method

A systematic and logical approach to discovering how things in the universe work, involving observation, experimentation, and hypothesis testing.

Theories

Systematic frameworks for explaining and predicting phenomena, often formulated as principles or statements that seek to understand how something works.

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