Once a Drug "Goes Off Patent," __________

question 23

Multiple Choice

Once a drug "goes off patent," __________.

• A) generic versions can be marketed
• B) generic versions must be marketed under the former brand name
• C) the original drug company is forbidden to sell its prescription drug any longer
• D) bioequivalency requirements are suspended for one year

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Definitions:

Call to Action

A marketing term for any design to prompt an immediate response or encourage an immediate sale, such as a button, link, or some other type of request.

Research Plan

A detailed proposal outlining the objectives, methods, and timeline for conducting a research project.

Sales Forecasts

Projections or predictions of the amount of a product or service a company expects to sell within a particular time frame.

Market Potential

The maximum total sales volume that could be achieved by all competitors in a specified market over a given time period.