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Three primary strategies for competitive advantage, according to Porter, are product differentiation, product focus, and___________ .
Website Design Elements
Components and features that contribute to the aesthetic appeal and usability of a website, including layout, color scheme, typography, and user interface.
Customization
The process of tailoring products or services to meet the specific needs or preferences of individual customers.
Customerization
The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
Online Customer Experience
The total interactions and perceptions a customer has with a brand's online presence, including website navigation, online service, and digital communication.
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