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In the Strategic Alignment Model, the linkage between the IT strategy domain and the business strategy domains is called_____________
Segmentation Bases
Criteria used to divide a market into discrete customer groups based on shared characteristics.
Segmentation Bases
Criteria used to classify and divide a overall market into smaller, more homogenous groups based on shared characteristics such as demographics, psychographics, or behavior.
Psychographic Categories
Classification of consumers based on their lifestyles, interests, attitudes, and values to understand their purchasing behavior.
Consumer Consumption
The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.
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