Examlex
IT plans need to accommodate both the business and IT environments if IT is to be effectively aligned with the business.
Scarcity Principle
A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.
Disrupt-then-reframe Technique
A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.
Breaking up Attention
The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.
Persuasion
An attempt to change a person’s attitude.
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