Explain Young's (2013)listening Cycle

question 18

Essay

Explain Young's (2013)listening cycle.Why does the cycle often unfold in this order?

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Definitions:

IMC Message

A communication message created in accordance with Integrated Marketing Communications principles, ensuring consistent branding and messaging across all marketing channels.

Target Audience

A specific group of consumers identified as the intended recipients of an advertisement, product, or campaign.

Advertising Agency

A service-based firm that creates, plans, and handles advertising and sometimes other forms of promotion for its clients.

Social Media

Online platforms that enable users to create and share content or participate in social networking, facilitating digital communication and interaction.