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How Did Mom and Pop Retailers Implement Customer Relationship Management

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How did mom and pop retailers implement customer relationship management?


Definitions:

Kerala

A state in the southern part of India, known for its significant achievements in health, education, and social welfare.

Industrialized

Referring to countries, economies, or societies that have developed complex industries in wide-ranging sectors and demonstrate significant technological advancement.

Postmodern City

An urban setting characterized by a complex, decentralized spatial arrangement reflecting the diversity of social life in the postmodern era.

Privatized

The process of transferring ownership or control of a public service, enterprise, or property from the government to private individuals or organizations.

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