This Retail Database Is Compiled from Information Associated with Frequent

question 26

Multiple Choice

This retail database is compiled from information associated with frequent buying cards:

• A)Customer loyalty management
• B)Customer relationship management
• C)Shopper loyalty management
• D)Shopper relationship management

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Definitions:

Henri Fayol

A French engineer and scholar who developed the general theory of business administration and is best known for his 14 principles of management.

Scalar Chain

A principle of organizational management that establishes a clear line of authority from the top ranks through to the bottom levels within an organization.

Scientific Management

Emphasises careful selection and training of workers, and supervisory support.

Work Methods

The procedures and techniques employed to complete tasks efficiently and effectively in a workplace.