What Must a Retailer Know About the Customer

question 9

Essay

What must a retailer know about the customer?

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Definitions:

Online Surveys

A method of collecting data or feedback from a wide audience via the internet.

Focus Groups

A qualitative research method involving small, diverse groups of people discussing specific topics of interest.

Quantitative Research

A systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques to gather quantifiable data and express it numerically.

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy.