This Method of Data Collection Is Used When Panelists Are

question 29

Multiple Choice

This method of data collection is used when panelists are given a home scanner they use to scan the bar codes of their purchases which is uploaded to a research group's data base.

• A)Focus groups
• B)Intercept survey
• C)Pantry inventory
• D)Scanner data collection

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Definitions:

Morphological

Related to the form or structure of things, particularly organisms.

Spreading Activation Theory

A model of how information is retrieved in the brain, suggesting that activating one concept triggers the activation of related concepts.

Fire Engine

A vehicle designed for firefighting operations, equipped with water hoses, ladders, and other tools to combat fire.

Vehicle

A means of transporting goods or people from one place to another, such as cars, trucks, and bicycles.