This Method of Data Collection Is Used When Panelists Are

question 29

Multiple Choice

This method of data collection is used when panelists are given a home scanner they use to scan the bar codes of their purchases which is uploaded to a research group's data base.

• A)Focus groups
• B)Intercept survey
• C)Pantry inventory
• D)Scanner data collection

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Definitions:

Evaluating

The process of assessing or judging the quality, importance, or value of something.

Five-Stage View of Change

A conceptual framework suggesting that change occurs in five distinct stages: precontemplation, contemplation, preparation, action, and maintenance.

Rogers

Refers to Carl R. Rogers, an influential American psychologist known for his contributions to humanistic psychology and the client-centered approach.

Havelock

Refers to Ronald G. Havelock, a scholar known for his work on the theory and implementation of change, particularly the Change Agent Model.