These Four Principles of Marketing Are Used to Guide Development

question 20

Multiple Choice

These four principles of marketing are used to guide development of a marketing plan, focusing on the critical elements of the plan. Select all that apply.

• A) Place
• B) People
• C) Product
• D) Pricing
• E) Promotion

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Definitions:

Jimmy Carter

The 39th President of the United States (1977-1981), known for his emphasis on human rights, efforts in the Camp David Accords, and challenges faced during the Iranian hostage crisis.

Presidential Election

A process where citizens of a country vote to elect the President, the head of the federal government and state in a republic.

Billy Graham

A prominent American evangelist known for his large-scale preaching and evangelistic crusades around the world, spanning the late 20th century.

Televangelists

Christian ministers or preachers who primarily share their religious beliefs, teachings, and services through television broadcasts.