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Hitachi pursues a related diversification strategy.
Convenience Product
A consumer item that is widely available and purchased frequently with minimal effort.
Unsought Product
A type of product that consumers typically do not think of buying until a need arises or they are made aware of it through advertising.
Convenience Products
Items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.
Specialty Outlets
Specialty outlets are retail stores that focus on selling a specific category of products or services, offering a deep selection within those categories.
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