________ Strategy Is a Plan to Use and Develop Core

question 24

Multiple Choice

________ strategy is a plan to use and develop core competences so that the organization can not only can protect and enlarge its domain but can also expand into new domains.

• A) Global level
• B) Functional-level
• C) Business-level
• D) Corporate-level

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Definitions:

Companywide

Pertaining to or affecting all parts of a business or the entire company.

Possession Utility

The value or usefulness that comes from a consumer being able to possess a product, enabling its use when and where the consumer wishes.

Ownership Utility

The added value or satisfaction a consumer obtains from owning a product and being able to use it as desired.

Form Utility

The value added to products through the process of transformation, creating a more desirable product for consumers.