A Subunit of People Who Possess Similar Skills or Use

question 21

Multiple Choice

A subunit of people who possess similar skills or use the same kind of techniques to perform their jobs are termed a(n) ________ subunit.

• A) function
• B) department
• C) division
• D) task

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Definitions:

Competing Brands

Brands that operate in the same market segment and target similar customer groups, often competing for market share and customer loyalty.

Considerable Alternative Evaluation

The phase in the consumer decision-making process where options are assessed against each other on various attributes and criteria.

Habitual Products

Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.

Psychological Needs

Pertain to the personal gratification consumers associate with a product or service.