Examlex
The transaction cost approach implies that an organization should:
Substitute Goods
Products or services that can be used in place of each other. When the price of one falls, the demand for the other product falls; conversely, when the price of one product rises, the demand for the other product rises.
Consumer Behavior
The analysis of how consumers' preferences and economic decisions affect the demand for goods and services.
Marginal Utility
The change in total utility a person derives from consuming an additional unit of a good or service.
Total Utility
The overall satisfaction or benefit a person receives from consuming a certain amount of goods or services.
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