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A manager chooses to tell affected employees about an impending layoff, despite the damage this causes to the stock price of the organization. She did this because it was "the right thing to do." Which model of ethics is she using?
Promotional Allowance
A financial incentive provided by manufacturers to retailers for promoting their products, which can include discounts or funds for advertising.
Free Goods
Products or services offered at no cost, often as part of a promotional campaign to attract customers or for sampling.
Marketing Channel
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption, including distributors, wholesalers, and retailers.
Promotional Allowance
Financial incentives provided to retailers or wholesalers by manufacturers to stock, display, or promote specific products.
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