The Process by Which Organizations Move from Their Present State

question 80

Multiple Choice

The process by which organizations move from their present state to some desired future state is called ________.

• A) organizational change
• B) transaction analysis
• C) restructuring
• D) scanning the environment

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Definitions:

Commoditized

Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.

Pinnacle of Equity

The highest level of brand equity a brand can achieve, characterized by strong brand loyalty, recognition, and preference.

Broaden the Brand's Meaning

entails strategies to expand the association and attributes connected to a brand, making it relevant to more consumers or markets.